Results of search for 'ccl=su:"Bibliography MSc - Marketing Management: Retail & Consumer Goods"'

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		Comportement du consommateur by Solomon, Michael R [Author] Tissier-Desbordes, Elisabeth [Author] Heilbrunn, Benoît [Author] Edition: 6ª ed. Material type: Text; Format: print ; Literary form: Not fiction Language: French Publication details: Pearson Education, 2005 Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.33 SOL. Place hold Add to cart (remove)
		Marketing research by Kent, Ray [Author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Thomson, 2007 Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.2 KEN. Place hold Add to cart (remove)
		Pentacom (2005) by Décaudin, Jean-Marc [Author] Benaroya, Christophe [Author] Malaval, Philippe [Author] Material type: Text; Format: print ; Literary form: Not fiction Language: French Publication details: Pearson Education, 2005 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (2)Call number: HF5821 MAL, HF5821 MAL. Not available: TBS Barcelona: Reference Only (1). Place hold Add to cart (remove)
		Marketing communications (2010, 4 ed.) by Van den Bergh, Joeri [Author] De Pelsmacker, Patrick [Author] Geuens, Maggie [Author] Edition: 4ª ed Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Pearson Prentice Hall, 2010 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.123 DEP. Not available: TBS Barcelona: Reference Only (1). Place hold Add to cart (remove)
		Product strategy and management by Hart, Susan [Author] Baker, Michael [Author] Edition: 2ª ed Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Pearson Prentice Hall, 2007 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.15 BAK. Place hold Add to cart (remove)
		Managing brand equity by Aaker, David A [Author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Free Press, 1991 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 AAK. Place hold Add to cart (remove)
		Pricing on purpose by Baker, Ronald J [Author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Wiley, 2006 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1)Call number: HF5416.5 BAK. Place hold Add to cart (remove)
		Strategic brand management (2012, 2 ed.) by Georgson, Mats [Author] Keller, Kevin Lane, 1956- [Author] Apéria, Tony [Author] Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: French Publication details: Pearson Prentice Hall, 2012 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 KEL. Place hold Add to cart (remove)
		The strategy and tactics of pricing by Zale, Joseph [Author] Nagle, Thomas T [Author] Hogan, John E [Author] Edition: 5ª ed Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Pearson Education, 2011 Availability: Items available for loan: TBS Barcelona (1)Call number: HF5416.5 NAG. Place hold Add to cart (remove)
		Advertising and promotion by Hackley, Chris [Author] Edition: 2ª ed Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2010 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1)Call number: HF5823 HAC. Place hold Add to cart (remove)
		e-Publicité by Digout, Jacques [Author] Décaudin, Jean-Marc [Author] Material type: Text; Format: print ; Literary form: Not fiction Language: French Publication details: Dunod, 2011 Availability: Items available for loan: TBS Barcelona (1)Call number: HF6146.I58 DEC. Place hold Add to cart (remove)
		Pentacom (2012) by Digout, Jacques [Author] Benaroya, Christophe [Author] Malaval, Philippe [Author] Décaudin, Jean-Marc [Author] Edition: 3ª ed Material type: Text; Format: print ; Literary form: Not fiction Language: French Publication details: Pearson Education, 2012 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (2)Call number: HF5821 MAL, HF5821 MAL. Not available: TBS Barcelona: Reference Only (1). Place hold Add to cart (remove)
		Innovation management and new product development by Trott, Paul [author] Edition: 6ª ed Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Pearson Education, 2017 Availability: Items available for loan: TBS Barcelona (1)Call number: HD45 TRO. Place hold Add to cart (remove)
		Internet marketing & e-commerce by Kalyanam, Kirthi [Author] Hanson, Ward [Author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: South-Western Cengage Learning, 2007 Availability: Items available for loan: TBS Barcelona (1)Call number: HF6146.I58 HAN. Place hold Add to cart (remove)
		Marketing strategy by Lucas, George H [Author] Ferrell, O.C [Author] Hartline, Michael D [Author] Edition: 2ª ed Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: South-Western Thompson Learning, 2002 Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.13 FER. Place hold Add to cart (remove)
		Managing marketing in the 21st century by Capon, Noel [Author] Edition: 3ª ed Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Wessex, 2012 Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.13 CAP. Place hold Add to cart (remove)
		Marketing communications (2018, 6 ed.) by Van den Bergh, Joeri [Author] De Pelsmacker, Patrick [Author] Geuens, Maggie [Author] Edition: 6ª ed Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Pearson Prentice Hall, 2018 Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.123 DEP. Place hold Add to cart (remove)
		Services marketing: (2016, 8th ed) : people, technology, strategy / Jochen Wirtz, Christopher Lovelock by Lovelock, Christopher [Author] Wirtz, Jochen [Author] Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: World Scientific, 2016 Online access: Ebook (Seventh Global Edition) Availability: Items available for loan: TBS Barcelona (3)Call number: HF5415.122 LOV, HF5415.122 LOV, HF5415.122 LOV. Not available: TBS Barcelona: Checked out (1). Place hold Add to cart (remove)
		The strategy and tactics of pricing by Zale, Joseph [Author] Nagle, Thomas T [Author] Hogan, John E [Author] Edition: 5ª ed Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Pearson Education, 2011 Availability: Items available for loan: TBS Barcelona (1)Call number: HF5416.5 NAG. Place hold Add to cart (remove)
		Strategic brand management (2020, 5 global ed.) by Swaminathan, Vanitha [Author] Keller, Kevin Lane, 1956- [Author] Edition: Fifth global edition Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Pearson Education, 2020 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 KEL. Place hold Add to cart (remove)

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Your search returned 23 results.