Pricing on purpose

Contributor(s):

Baker, Ronald J [Author]

Material type: Text

TextLanguage: English Publication details: Wiley, 2006Description: xxvi + 374 p. ; 24 cmISBN:

9780471729808

Subject(s):

Online resources:

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Summary: Pricing on Purpose explores the importance of pricing, one of the four Ps (product, promotion, place, and price) of marketing, that is largely ignored in business literature. Pricing is the opportunity for a business to capture the value of what it provides to the customer, and deserves as much attention as promotion, product and place in the marketing strategy of any business. This book calls attention to the market share fallacy, explains the difference between cost-plus pricing and value pricing, and provides best-practice pricing examples. It presents the theory of value--long established in the economics profession--and how any business can use various pricing strategies to communicate and capture the value of their products and services.

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Recommended bibliography book	TBS Barcelona	HF5416.5 BAK (Browse shelf(Opens below))	Available		B03891

Pricing on Purpose explores the importance of pricing, one of the four Ps (product, promotion, place, and price) of marketing, that is largely ignored in business literature. Pricing is the opportunity for a business to capture the value of what it provides to the customer, and deserves as much attention as promotion, product and place in the marketing strategy of any business. This book calls attention to the market share fallacy, explains the difference between cost-plus pricing and value pricing, and provides best-practice pricing examples. It presents the theory of value--long established in the economics profession--and how any business can use various pricing strategies to communicate and capture the value of their products and services.