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Services marketing: (2016, 8th ed) : people, technology, strategy / Jochen Wirtz, Christopher Lovelock

Contributor(s): Material type: TextTextLanguage: English Publication details: World Scientific, 2016Edition: 8th ed.Description: XVII, 783 pages : illustrations ; 29 cmISBN:
  • 9781944659011
Subject(s): Online resources: Summary: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
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Item type Current library Call number Status Date due Barcode
Recommended bibliography book Recommended bibliography book TBS Barcelona HF5415.122 LOV (Browse shelf(Opens below)) Available B03199
Recommended bibliography book Recommended bibliography book TBS Barcelona HF5415.122 LOV (Browse shelf(Opens below)) Checked out 07/12/2024 B01981
Recommended bibliography book Recommended bibliography book TBS Barcelona HF5415.122 LOV (Browse shelf(Opens below)) Available B03694
Recommended bibliography book Recommended bibliography book TBS Barcelona HF5415.122 LOV (Browse shelf(Opens below)) Available B03693

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

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