The strategy and tactics of pricing

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Pearson Education, 2011Edition: 5ª edDescription: 350 p. ; 23 cmISBN:

9780132546133

Subject(s):

Summary: A comprehensive and practical. step-by-step guide to pricing analysis and strategy development The Strategy and Tactics of Pricing shows readers how to manage markets strategically. -rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Recommended bibliography book	TBS Barcelona	HF5416.5 NAG (Browse shelf(Opens below))	Available		B03905

A comprehensive and practical. step-by-step guide to pricing analysis and strategy development The Strategy and Tactics of Pricing shows readers how to manage markets strategically. -rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.