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Managing brand equity
Material type:
TextLanguage: English Publication details: Free Press, 1991Description: xiii + 299 p. ; 24 cmISBN: - 9780029001011
- Marketing -- Advertising
- Valor de marca
- Fidelidad
- Comportamiento del consumidor
- Relación con el cliente
- Calidad
- Percepción Decisión compra
- Logo
- Nombre
- Eslogan
- Promoción
- Globalización
- Marketing
- Bibliography MSc - Marketing Management: Account-Based Marketing
- Bibliography MSc - Fashion & Luxury Marketing Management: Reference Handbooks
- Bibliography MSc - Marketing Management: Retail & Consumer Goods
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Recommended bibliography book
|
TBS Barcelona | HF5415.1255 AAK (Browse shelf(Opens below)) | Available | B01971 |
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