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Services marketing : people, technology, strategy / Christopher H. Lovelock, Jochen Wirtz by
Edition: Eighth edition ; Indian Subcontinent Adaptation
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Tamil Nadu, India : Pearson India Education Services, 2018
Online access:
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.122 LOV.
Services marketing: (2016, 8th ed) : people, technology, strategy / Jochen Wirtz, Christopher Lovelock by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: World Scientific, 2016
Availability: Items available for loan: TBS Barcelona (3)Call number: HF5415.122 LOV, HF5415.122 LOV, HF5415.122 LOV. Not available: TBS Barcelona: Checked out (1).
Global CMO : best practice in marketing effectiveness and efficiency around the world / Greg Paull, Shufen Goh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Herndon, VA : Mascot Books, 2018.
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.13 PAU.
Building a storybrand : clarify your message so customers will listen / Donald Miller. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: [New York, NY] : HarperCollins Leadership, an imprint of HarperCollins, [2017].
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 MIL.
The cult of the luxury brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Nicholas Brealey Publishing, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 CHA.
Sustainable luxury by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Sheffield, UK : Greenleaf Publishing, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 TOR.
Harnessing omni-channel marketing strategies for fashion and luxury brands / edited by Wilson Ozuem, Elena Patten, Yllka Azemi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Irvine, CA : BrownWalker Press, 2020
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9940.A2 OZU.
The management of luxury : an international guide / edited by Benjamin Berghaus, Günter Müller-Stewens, and Sven Reinecke. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Kogan Page, 2018
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 BER.
The longer long tail : how endless choice is creating unlimited demand / Chris Anderson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Random House Business, 2009
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1265 AND.
The thank you economy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harper Business, 2011
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.5 VAY.
Marketing research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2018
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.2 KOL.
The managers guide to distribution channels / Linda Gorchels, Edward J. Marien, Chuck West by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : McGraw-Hill, 2004
Availability: Items available for loan: TBS Barcelona (3)Call number: HF5415.2 GOR, HF5415.2 GOR, HF5415.2 GOR.
Marketing research kit for dummies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: John Wiley, 2010
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.2 HYM.
The economics of the world trading system by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: MIT Press, 2002
Availability: Items available for loan: TBS Barcelona (1)Call number: HF1379 BAG.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz by
Edition: Seventh edition ; Global edition
Material type: Text Text; Format: print
Language: English
Publication details: Harlow, England : Pearson Higher Education, 2011
Online access:
Availability: Items available for loan: TBS Barcelona (5)Call number: HF5415.122 LOV, HF5415.122 LOV, HF5415.122 LOV, HF5415.122 LOV, HF5415.122 LOV. Not available: TBS Barcelona: Checked out (2).
Trend Forecaster's Handbook / Martin Raymond. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Laurence King Publishing, 2010.
Online access:
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 RAY.
Leveraging constraints for innovation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley, 2018
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.153 GUR.
Marketplace 3.0 : rewriting the rules of borderless business / Hiroshi Mikitani. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Palgrave Macmillan, 2013.
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5548.32 MIK.
The four steps to the epiphany by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: S. G. Blank, 2007
Availability: Items available for loan: TBS Barcelona (1)Call number: HB615 BLA.
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