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The longer long tail : how endless choice is creating unlimited demand / Chris Anderson

By: Material type: TextTextLanguage: English Publication details: London : Random House Business, 2009.Description: xii, 267 pages: illustrations, tables, graphs (black and white) ; 20 cm.ISBN:
  • 9781847940360
Subject(s): LOC classification:
  • HF5415.127 .A54 2009
Contents:
The long tail ― The rise and fall of the hit ― A short history of the long tail ― The three forces of the long tail ― The new producers ― The new markets ― The new tastemakers ― Long tail economics ― The short head ― The paradise of choice ― Niche culture ― The infinite screen ― Beyond entertainment ― Long tail rules ― The long tail of marketing ― Coda : tomorrow's tail ― Epilogue.
Summary: The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
Holdings
Item type Current library Collection Call number Status Date due Barcode
Book TBS Barcelona Libre acceso Core Textbooks HF5415.1265 AND (Browse shelf(Opens below)) Available B04692

Includes bibliographical references and index.

The long tail ― The rise and fall of the hit ― A short history of the long tail ― The three forces of the long tail ― The new producers ― The new markets ― The new tastemakers ― Long tail economics ― The short head ― The paradise of choice ― Niche culture ― The infinite screen ― Beyond entertainment ― Long tail rules ― The long tail of marketing ― Coda : tomorrow's tail ― Epilogue.

The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.

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