Services marketing : people, technology, strategy / Christopher H. Lovelock, Jochen Wirtz
Material type:
TextLanguage: English Publication details: Tamil Nadu, India : Pearson India Education Services, 2018.Edition: Eighth edition ; Indian Subcontinent AdaptationDescription: xxii, 783 pages : illustrations (black and white) ; 29 cm.ISBN: - 9789332587687
- HF5415.13 .L5883
- B2 Services Marketing | MSc Marketing Management: Account-Based Marketing | MSc Marketing Management: Retail & Consumer Goods
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | TBS Barcelona | Core Textbooks | HF5415.122 LOV (Browse shelf(Opens below)) | Available | B00078 |
Understanding service products, consumers and markets -- applying the 4Ps of marketing to services -- managing the customer interface -- developing customer relationships -- striving for service excellence -- case studies -- index.
Services Marketing: People, Technology, Strategy, 8th Edition, is a globally renowned textbook for services marketing. This book takes a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Incorporating the latest academic research, industry trends and technology, social media and case examples, the present edition is suitable for students who want to gain a wider managerial view of the subject.
B2 Services Marketing | MSc Marketing Management: Account-Based Marketing | MSc Marketing Management: Retail & Consumer Goods
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