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When cultures collide : leading across cultures / Richard D. Lewis by
Edition: Third revised edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston ; London : Nicholas Brealey International, 2005.
Availability: Items available for loan: TBS Barcelona (3)Call number: HD62.4 LEW, HD62.4 LEW, HD62.4 LEW. Not available: TBS Barcelona: Reference Only (1).
The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer. by
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia ; New Delhi : Kogan Page, 2012
Online access:
Availability: Items available for loan: TBS Barcelona (2)Call number: HF5415.1255 KAP, HF5415.1255 KAP. Not available: TBS Barcelona: Reference Only (1).
Neuromarketing in action : how to talk and sell to the brain / Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou, and Michel Badoc. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia, PA : Kogan Page, 2014.
Online access:
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.12615 GEO.
Lists:
Global shift by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HD2321 DIC.
Cases in marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2012
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.13 CLO.
International entrepreneurship starting, developing, and managing a global venture by
Edition: 3ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2016
Availability: Items available for loan: TBS Barcelona (1)Call number: HB615 HIS. Not available: TBS Barcelona: Reference Only (1).
Corporate communication by
Edition: 4ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2014
Availability: Items available for loan: TBS Barcelona (1)Call number: HD30.3 COR.
Social media marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1265 DAH.
Controversies in contemporary advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2014
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5823 SHE.
Strategy and structure of Japanese enterprises / Toyohiro Kono ; foreword by Malcolm Falkus. by
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : MacMillan Press, 1984
Availability: Items available for loan: TBS Barcelona (1)Call number: HD70.J3 KON.
Propaganda and the public mind : conversations with Noam Chomsky / David Barsamian and Noam Chomsky. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Pluto Press, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: P85 CHO.
More than a name : an introduction to branding / Melissa Davis ; with a theoretical commentary by Jonathan Baldwin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : New York, NY ; Bloomsbury Publishing Inc., 2005
Availability: Items available for loan: TBS Barcelona (1)Call number: HD69.B7 DAV.
Lean in : women, work, and the will to lead / Sheryl Sandberg ; with Nell Scovell. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : WH Allen, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HD6054.3 SAN.
The media student's book / Gill Branston with Roy Stafford. by
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; New York, NY : Routledge, 2010.
Availability: Items available for loan: TBS Barcelona (1)Call number: P90 BRA.
Strategic human resource management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2017
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5549 REE. Not available: TBS Barcelona: Reference Only (1).
Strategic corporate social responsIbility by
Edition: 2ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2011
Availability: Items available for loan: TBS Barcelona (1)Call number: HD60 WIL.
Organization development by
Edition: 3a ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HD58.8 AND.
Business to business marketing by
Edition: 3a ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2001
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1263 MOR.
Storytelling : branding in practice / Klaus Fog [and three others]. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Original language: Danish
Publication details: London ; New York : Springer Heidelberg, 2010
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 FOG.
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