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Cases in marketing management

Contributor(s): Material type: TextTextLanguage: English Publication details: Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2012Description: ix + 523 p. ; 23 cmISBN:
  • 9781412996037
Subject(s): Online resources:
Contents:
Machine generated contents note: 1.The Nature of Marketing Management Chantale and Clinton Call for Service-- 2.Market Analysis-- Genicon: A Surgical Strike Into Emerging Markets-- HyundaiCard's Marketing Strategy-- TerraCycle, Inc.-- 3.Data Warehousing-- Air Miles Canada: Rebranding the Air Miles Reward Program-- Conroy's Acura: Customer Lifetime Value and Return on Marketing-- 4.Building a Customer-Oriented Marketing Department-- A Difficult Hiring Decision at Central Bank-- Boman Communications-- 5.Customer Acquisition Strategies and Tactics-- Ruth's Chris: The High Stakes of International Expansion-- The Ultimate Fighting Championships (UFC): The Evolution of a Sport-- Best Buy Inc.-- Dual Branding in China-- 6.Pricing-- Hanson Production: Pricing for Opening Day-- Sy.Med Development, Inc.-- Arvind Mills: Re-Evaluating Profitability-- 7.Advertising, Alternative and Direct Marketing-- La Hacienda del Sol-- Shoppers Stop-- Targeting the Young-- Eat2Eat.com-- 8.Sales Promotions-- SC Johnson: Planning Coupon Promotions-- Phillips Foods, Inc.: Introducing King Crab to the Trade-- Boots: Hair-Care Sales Promotion-- 9.Personal Selling-- Global Source Healthcare: Allocating Sales Resources-- Spectrum Brands, Inc.-- The Sales Force Dilemma-- Biomed Co., Ltd.: Designing a New Sales Compensation Plan-- 10.Internal Communications-- Retail Execution: Linens 'n Things-- GDR Versus Kodak-- Bart Film Scanner-- 11.External Communications-- Walmart Puerto Rico: Promoting Development Through a Public-Private Partnership-- 'Hips Feel Good'-- Dove's Campaign for Real Beauty-- New Balance: Developing an Integrated CSR Strategy-- 12.Distribution and Supply Chain Management-- YvesCreations LLC: Alex Goes to Hollywood-- Eureka Forbes Ltd.: Growing the Water Purifier Business-- Kraft Foods: The Coffee Pod Launch-- 13.Website and Internet Management-- The Entrepreneurs at Twitter: Building a Brand, a Social Tool, or a Tech Powerhouse?-- Anduro Marketing: Internet Services Vs. Software Sales-- Molson Canada: Social Media Marketing-- 14.Customer Retention and Recovery-- Ten Thousand Villages of Cincinnati: The First Year and Beyond-- Personal Shoppers at Sears: The Elf Initiative-- 15.Marketing Control-- Microsoft and the Xbox 360 Ring of Death-- Kenexa.--
Holdings
Item type Current library Call number Status Date due Barcode
Book TBS Barcelona Libre acceso HF5415.13 CLO (Browse shelf(Opens below)) Available B04674

Machine generated contents note: 1.The Nature of Marketing Management Chantale and Clinton Call for Service-- 2.Market Analysis-- Genicon: A Surgical Strike Into Emerging Markets-- HyundaiCard's Marketing Strategy-- TerraCycle, Inc.-- 3.Data Warehousing-- Air Miles Canada: Rebranding the Air Miles Reward Program-- Conroy's Acura: Customer Lifetime Value and Return on Marketing-- 4.Building a Customer-Oriented Marketing Department-- A Difficult Hiring Decision at Central Bank-- Boman Communications-- 5.Customer Acquisition Strategies and Tactics-- Ruth's Chris: The High Stakes of International Expansion-- The Ultimate Fighting Championships (UFC): The Evolution of a Sport-- Best Buy Inc.-- Dual Branding in China-- 6.Pricing-- Hanson Production: Pricing for Opening Day-- Sy.Med Development, Inc.-- Arvind Mills: Re-Evaluating Profitability-- 7.Advertising, Alternative and Direct Marketing-- La Hacienda del Sol-- Shoppers Stop-- Targeting the Young-- Eat2Eat.com-- 8.Sales Promotions-- SC Johnson: Planning Coupon Promotions-- Phillips Foods, Inc.: Introducing King Crab to the Trade-- Boots: Hair-Care Sales Promotion-- 9.Personal Selling-- Global Source Healthcare: Allocating Sales Resources-- Spectrum Brands, Inc.-- The Sales Force Dilemma-- Biomed Co., Ltd.: Designing a New Sales Compensation Plan-- 10.Internal Communications-- Retail Execution: Linens 'n Things-- GDR Versus Kodak-- Bart Film Scanner-- 11.External Communications-- Walmart Puerto Rico: Promoting Development Through a Public-Private Partnership-- 'Hips Feel Good'-- Dove's Campaign for Real Beauty-- New Balance: Developing an Integrated CSR Strategy-- 12.Distribution and Supply Chain Management-- YvesCreations LLC: Alex Goes to Hollywood-- Eureka Forbes Ltd.: Growing the Water Purifier Business-- Kraft Foods: The Coffee Pod Launch-- 13.Website and Internet Management-- The Entrepreneurs at Twitter: Building a Brand, a Social Tool, or a Tech Powerhouse?-- Anduro Marketing: Internet Services Vs. Software Sales-- Molson Canada: Social Media Marketing-- 14.Customer Retention and Recovery-- Ten Thousand Villages of Cincinnati: The First Year and Beyond-- Personal Shoppers at Sears: The Elf Initiative-- 15.Marketing Control-- Microsoft and the Xbox 360 Ring of Death-- Kenexa.--

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