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Corporate communication

Contributor(s): Material type: TextTextLanguage: English Publication details: Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2014Edition: 4ª edDescription: xxi, 294 pages : illustrations ; 25 cmISBN:
  • 9781446274958
Subject(s): Online resources:
Contents:
Part I: Introduction Chapter 1: Defining Corporate Communication-- Chapter 2: Corporate Communication in Contemporary Organizations-- Part II: Conceptual Foundations-- Chapter 3: Stakeholder Management and Communication-- Chapter 4: Corporate Identity, Branding and Corporate Reputation-- Part III: Corporate Communication in Practice-- Chapter 5: Communication Strategy-- Chapter 6: Strategic Planning and Campaign Management-- Chapter 7: Research and Measurement-- Part IV: Specialist Areas in Corporate Communications-- Chapter 8: Media Relations-- Chapter 9: Employee Communication-- Chapter 10: Issues Management-- Chapter 11: Crisis Communication-- Part V: New Developments in Corporate Communication-- Chapter 12: Leadership and Change Communication-- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations-- Chapter 14: Social Media and Corporate Communication.--
Holdings
Item type Current library Call number Status Date due Barcode
Book TBS Barcelona Libre acceso HD30.3 COR (Browse shelf(Opens below)) Available B00642

Part I: Introduction Chapter 1: Defining Corporate Communication-- Chapter 2: Corporate Communication in Contemporary Organizations-- Part II: Conceptual Foundations-- Chapter 3: Stakeholder Management and Communication-- Chapter 4: Corporate Identity, Branding and Corporate Reputation-- Part III: Corporate Communication in Practice-- Chapter 5: Communication Strategy-- Chapter 6: Strategic Planning and Campaign Management-- Chapter 7: Research and Measurement-- Part IV: Specialist Areas in Corporate Communications-- Chapter 8: Media Relations-- Chapter 9: Employee Communication-- Chapter 10: Issues Management-- Chapter 11: Crisis Communication-- Part V: New Developments in Corporate Communication-- Chapter 12: Leadership and Change Communication-- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations-- Chapter 14: Social Media and Corporate Communication.--

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