More than a name : an introduction to branding / Melissa Davis ; with a theoretical commentary by Jonathan Baldwin.

By:

Davis, Melissa [author]

Contributor(s):

Baldwin, Jonathan [theoretical commentary]

Material type: Text

TextLanguage: English Publication details: New York, NY ; London : Bloomsbury Publishing Inc., 2005.Description: 240 pages : illustrations (chiefly color) ; 30 cm.ISBN:

9782940373000

Subject(s):

LOC classification:

HD69.B7 D378 2005

Contents:

Defining branding -- How brands are made -- Brand anatomy : context, tone, style -- Brand audience -- Current trends in branding -- Delivering the brand experience -- Ways of working -- The future -- Appendix.

Courses that have reserved this title:

B3ASP FLM: Marketing Strategic Approach

Review: Branding today is a carefully orchestrated experience, supported by complex marketing strategies and sophisticated psychology. 'More Than A Name: An Introduction to Branding' is a modern, visually-instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation. This book is a prerequisite for visual arts students, copywriters, brand strategists and marketers.

Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Recommended bibliography book	TBS Barcelona	HD69.B7 DAV (Browse shelf(Opens below))	Available		B04187

Includes bibliographical references and index.

Branding today is a carefully orchestrated experience, supported by complex marketing strategies and sophisticated psychology. 'More Than A Name: An Introduction to Branding' is a modern, visually-instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation. This book is a prerequisite for visual arts students, copywriters, brand strategists and marketers.

B3ASP FLM: Marketing Strategic Approach