Marketing management / Philip Kotler, Kevin Lane Keller
Material type:
TextLanguage: English Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2009.Edition: Thirteenth edition.Description: xi, 662 pages, 114 variously numbered pages : illustrations (color) ; 29 cm.ISBN: - 9780136009986
- HF5415.13 .K64 2009
- B2 Services Marketing | B3ASP FLM: Marketing Strategic Approach | MSc Fashion & Luxury Marketing Management | MSc Marketing Management: Retail & Consumer Goods
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | TBS Barcelona | Core Textbooks | HF5415.13 KOT (Browse shelf(Opens below)) | Available | B03860 |
Browsing TBS Barcelona shelves, Shelving location: Reserva Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 112.37 BUI Stratégies d'internationalisation des entreprises | 121.55 KOT Dirección de marketing (2006) | 121.55 KOT Dirección de marketing (2006) | 121.55 KOT Marketing management | 121.55 KOT Marketing management | 121.78 BOT Marketing de pompas fúnebres | 121.89 HER El plan de marketing estratégico |
Includes bibliographical references and index.
Understanding marketing management -- capturing marketing insights -- connecting with customers -- building strong brands -- shaping the market offerings -- delivering value -- communicating value -- creating successful long-term growth.
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
B2 Services Marketing | B3ASP FLM: Marketing Strategic Approach | MSc Fashion & Luxury Marketing Management | MSc Marketing Management: Retail & Consumer Goods
Click on an image to view it in the image viewer
