Marketing management
Kotler, Philip
Marketing management / Philip Kotler, Kevin Lane Keller - Thirteenth edition. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2009. - xi, 662 pages, 114 variously numbered pages : illustrations (color) ; 29 cm.
Includes bibliographical references and index.
Understanding marketing management -- capturing marketing insights -- connecting with customers -- building strong brands -- shaping the market offerings -- delivering value -- communicating value -- creating successful long-term growth.
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
9780136009986
2008000337
GBA825948 bnb
Marketing--Management
HF5415.13 / .K64 2009
Marketing management / Philip Kotler, Kevin Lane Keller - Thirteenth edition. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2009. - xi, 662 pages, 114 variously numbered pages : illustrations (color) ; 29 cm.
Includes bibliographical references and index.
Understanding marketing management -- capturing marketing insights -- connecting with customers -- building strong brands -- shaping the market offerings -- delivering value -- communicating value -- creating successful long-term growth.
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
9780136009986
2008000337
GBA825948 bnb
Marketing--Management
HF5415.13 / .K64 2009
