Marketing management / Philip Kotler, Kevin Lane Keller

By:

Kotler, Philip

Contributor(s):

Keller, Kevin Lane, 1956- [author]

Material type: Text

TextLanguage: English Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2009.Edition: Thirteenth edition.Description: xi, 662 pages, 114 variously numbered pages : illustrations (color) ; 29 cm.ISBN:

9780136009986

Subject(s):

Marketing -- Management

LOC classification:

HF5415.13 .K64 2009

Online resources:

Ebook (16th edition)

Contents:

Understanding marketing management -- capturing marketing insights -- connecting with customers -- building strong brands -- shaping the market offerings -- delivering value -- communicating value -- creating successful long-term growth.

Courses that have reserved this title:

B2 Services Marketing | B3ASP FLM: Marketing Strategic Approach | MSc Fashion & Luxury Marketing Management | MSc Marketing Management: Retail & Consumer Goods

Summary: For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	TBS Barcelona	Core Textbooks	HF5415.13 KOT (Browse shelf(Opens below))	Available		B03860

Includes bibliographical references and index.

For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

B2 Services Marketing | B3ASP FLM: Marketing Strategic Approach | MSc Fashion & Luxury Marketing Management | MSc Marketing Management: Retail & Consumer Goods

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