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Entrepreneurial Marketing

Contributor(s): Material type: TextTextLanguage: English Publication details: Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2021Description: xxviii, 346 p. il. 24 cm.ISBN:
  • 9781544320434
Subject(s):
Contents:
Includes bibliographical references and index. TOC:-- CHAPTER 1 Marketing Using an Entrepreneurial Lens-- CHAPTER 2 Understanding Your Ecosystem-- CHAPTER 3 Identifying Your Customers' Journey-- CHAPTER 4 Listening to the Voice of the Customer-- CHAPTER 5 Managing Competition and Inertia-- CHAPTER 6 Creating Brand Engagement-- CHAPTER 7 Designing Marketing Partnerships That Empower Growth-- CHAPTER 8 Creating Sales Processes and Systems-- CHAPTER 9 Solution Selling-- CHAPTER 10 Doing Well While Doing Good-- CHAPTER 11 Deploying Omnichannel Marketing to Create Customer Engagement-- CHAPTER 12 Leveraging Old School Marketing Tactics-- CHAPTER 13 Using Data and Passion to Move From Idea to Market-- --
Summary: Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.
Holdings
Item type Current library Call number Status Date due Barcode
Book TBS Barcelona Libre acceso HF5415 GOL (Browse shelf(Opens below)) Available B03686

Includes bibliographical references and index. TOC:-- CHAPTER 1 Marketing Using an Entrepreneurial Lens-- CHAPTER 2 Understanding Your Ecosystem-- CHAPTER 3 Identifying Your Customers' Journey-- CHAPTER 4 Listening to the Voice of the Customer-- CHAPTER 5 Managing Competition and Inertia-- CHAPTER 6 Creating Brand Engagement-- CHAPTER 7 Designing Marketing Partnerships That Empower Growth-- CHAPTER 8 Creating Sales Processes and Systems-- CHAPTER 9 Solution Selling-- CHAPTER 10 Doing Well While Doing Good-- CHAPTER 11 Deploying Omnichannel Marketing to Create Customer Engagement-- CHAPTER 12 Leveraging Old School Marketing Tactics-- CHAPTER 13 Using Data and Passion to Move From Idea to Market-- --

Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.

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