Entrepreneurial Marketing
Entrepreneurial Marketing
- Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2021
- xxviii, 346 p. il. 24 cm.
A Blueprint for Customer Engagement
Includes bibliographical references and index. TOC:-- CHAPTER 1 Marketing Using an Entrepreneurial Lens-- CHAPTER 2 Understanding Your Ecosystem-- CHAPTER 3 Identifying Your Customers' Journey-- CHAPTER 4 Listening to the Voice of the Customer-- CHAPTER 5 Managing Competition and Inertia-- CHAPTER 6 Creating Brand Engagement-- CHAPTER 7 Designing Marketing Partnerships That Empower Growth-- CHAPTER 8 Creating Sales Processes and Systems-- CHAPTER 9 Solution Selling-- CHAPTER 10 Doing Well While Doing Good-- CHAPTER 11 Deploying Omnichannel Marketing to Create Customer Engagement-- CHAPTER 12 Leveraging Old School Marketing Tactics-- CHAPTER 13 Using Data and Passion to Move From Idea to Market-- --
Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.
9781544320434
HF COMMERCE
Marketing
Consumer satisfaction
Branding (Marketing)
Internet marketing
Customer-centric
A Blueprint for Customer Engagement
Includes bibliographical references and index. TOC:-- CHAPTER 1 Marketing Using an Entrepreneurial Lens-- CHAPTER 2 Understanding Your Ecosystem-- CHAPTER 3 Identifying Your Customers' Journey-- CHAPTER 4 Listening to the Voice of the Customer-- CHAPTER 5 Managing Competition and Inertia-- CHAPTER 6 Creating Brand Engagement-- CHAPTER 7 Designing Marketing Partnerships That Empower Growth-- CHAPTER 8 Creating Sales Processes and Systems-- CHAPTER 9 Solution Selling-- CHAPTER 10 Doing Well While Doing Good-- CHAPTER 11 Deploying Omnichannel Marketing to Create Customer Engagement-- CHAPTER 12 Leveraging Old School Marketing Tactics-- CHAPTER 13 Using Data and Passion to Move From Idea to Market-- --
Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.
9781544320434
HF COMMERCE
Marketing
Consumer satisfaction
Branding (Marketing)
Internet marketing
Customer-centric
