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Dirección de productos y marcas by Series: Economía y empresa ; 23
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: UOC, 2004
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 JIM.
La marca by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Pearson Education, 2002
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 DAV. Not available: TBS Barcelona: Reference Only (1).
Construir marcas poderosas by
Edition: 2ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Gestión 2000, 2002
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 AAK.
El plan de marketing en la práctica (2004) by
Edition: 9ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: ESIC, 2004
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.13 SAI.
Dirección de marketing (edición del milenio) by
Edition: 10ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Pearson Prentice Hall, 2000
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.13 KOT. Not available: TBS Barcelona: Reference Only (1).
Dirección de marketing (2006) by
Edition: 12ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Pearson Prentice Hall, 2006
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.13 KOT.
El marketing según Kotler by Series: Empresa ; 67
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Paidós, 1999
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.13 KOT.
Marketing research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Thomson, 2007
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.2 KEN.
Strategic marketing by
Edition: 9ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: McGraw-Hill, 2009
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.135 CRA.
Marketing plans by Series: Marketing
Edition: 6ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Elsevier, 2007
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.13 MCD.
Marketing management / Philip Kotler, Kevin Lane Keller by
Edition: Thirteenth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2009
Online access:
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.13 KOT.
Fundamentals of project management by Series: WorkSmart
Edition: 3ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: American Management Association (AMACOM), 2007
Availability: Items available for loan: TBS Barcelona (1)Call number: HD69.P75 LEW. Not available: TBS Barcelona: Reference Only (1).
Project management by
Edition: 2ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley, 2010
Availability: Items available for loan: TBS Barcelona (1)Call number: HD69.P75 KER.
Platform revolution by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: W. W. Norton & Company, 2016
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1265 PAR.
The future of management by Series: Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harvard Business School Press, 2007
Availability: Items available for loan: TBS Barcelona (1)Call number: HD31 HAM.
Innovation and entrepreneurship by Series: Classic Drucker Collection
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Elsevier, 2007
Availability: Items available for loan: TBS Barcelona (1)Call number: HB615 DRU.
Organización de empresas by
Edition: 2ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Pirámide, 2007
Availability: Items available for loan: TBS Barcelona (1)Call number: HD58.8 BUE.
Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : McGraw-Hill, 2009
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.7 SIM.
Competitive strategy : techniques for analyzing industries and competitors / Michael E. Porter by
Edition: First Free Press export edition.
Material type: Text Text
Language: English
Publication details: New York : Free Press, 2004
Availability: Items available for loan: TBS Barcelona (1)Call number: HD41 POR. Not available: TBS Barcelona: Checked out (1). TBS Barcelona: Reference Only (1).
Competitive advantage : creating and sustaining superior performance / Michael E. Porter by
Edition: First Free Press export edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Free Press, 2004
Availability: Items available for loan: TBS Barcelona (4)Call number: HD41 POR, HD41 POR, HD41 POR, HD41 POR. Not available: TBS Barcelona: Reference Only (1).
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