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Marketing planning by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Pearson Education, 2004
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.13 WOO.
Innovation management and new product development by
Edition: 6ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Pearson Education, 2017
Availability: Items available for loan: TBS Barcelona (1)Call number: HD45 TRO.
Preparing effective business plans by
Edition: 2ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Pearson Education, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HD62.5 BAR.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: Tenth edition ; Global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: [New York, NY] : McGraw-Hill Education, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5823 BEL.
Driving demand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Palgrave Macmillan, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1263 HID.
The new rules of marketing & PR by
Edition: 5ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HF6146.I58 SCO.
Data-driven marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley, 2010
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.2 JEF.
Web analytics 2.0 : the art of online accountability & science of customer centricity / Avinash Kaushik. by Series: Sybex serious skills Serious skills
Material type: Text Text; Format: print optical disc; Literary form: Not fiction
Language: English
Publication details: Indianapolis, IN : Wiley, 2010
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1265 KAU.
Marketing research : an applied approach by
Edition: 4th edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Pearson Education, 2012
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.2 MAL.
Content Inc. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: McGraw-Hill, 2016
Availability: Items available for loan: TBS Barcelona (1)Call number: 121.47 PUL.
The best web marketing checklist, period! by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Velocitized Media, 2014
Availability: Items available for loan: TBS Barcelona (1)Call number: 121.47 DEG.
Absolute value by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: HarperCollins, 2014
Availability: Items available for loan: TBS Barcelona (1)Call number: 124.62 SIM.
Essentials of marketing by
Edition: 3ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Pearson Prentice Hall, 2013
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415 BRA.
Social media marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1265 DAH.
CRM, las cinco pirámides del marketing relacional by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Deusto, 2009
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.55 CHI.
Budgeting by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: 2014
Availability: Items available for loan: TBS Barcelona (1)Call number: HG4028.B8 BRA.
Fashion marketing communications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley, 2013
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9940 LEA.
IMC by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: McGraw-Hill, 2002
Availability: Items available for loan: TBS Barcelona (1)Call number: 121.92 DUN.
Social customer experience by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: John Wiley & Sons, 2014
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.5 EVA.
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