Driving demand

Contributor(s):

Hidalgo, Carlos [Author]

Material type: Text

TextLanguage: English Publication details: Palgrave Macmillan, 2015Description: xvi + 204 p. ; 23 cmISBN:

9781137526786

Subject(s):

Contents:

The issues that exist with modern demand generation Leading demand process transformation-- Why transformations fails-- Action does not equal change-- Changing the marketing & sales mindset-- Aligning content to your buyer-- Adapting the lead management process-- Measuring for success-- Optimizing data and technology-- Creating an outcome : accountable culture-- Managing people through change-- The need for change in demand generation-- Change ahead-- Demand generation glossary.--

Summary: Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HF5415.1263 HID (Browse shelf(Opens below))	Available		B04690

Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.