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Fashion marketing communications

Contributor(s): Material type: TextTextLanguage: English Publication details: Wiley, 2013Description: xi + 203 p. ; 24 cmISBN:
  • 9781405150606
Subject(s): Online resources:
Contents:
Introduction Marketing strategy-- Tools and media channels-- The power of magazines-- The role of public relations-- Celebrity-- The retail fashion store environment-- Trade marketing communications-- International fashion marketing communications-- Regulatory frameworks-- Assessing the effectiveness of fashion marketing communications-- Future directions in fashion marketing communications.--
Summary: 'Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new insights on fashion media, internationalisation and measuring return on investment and effectiveness'--P. [4] of cover.
Holdings
Item type Current library Call number Status Date due Barcode
Book TBS Barcelona Libre acceso HD9940 LEA (Browse shelf(Opens below)) Available B01977

Introduction Marketing strategy-- Tools and media channels-- The power of magazines-- The role of public relations-- Celebrity-- The retail fashion store environment-- Trade marketing communications-- International fashion marketing communications-- Regulatory frameworks-- Assessing the effectiveness of fashion marketing communications-- Future directions in fashion marketing communications.--

'Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new insights on fashion media, internationalisation and measuring return on investment and effectiveness'--P. [4] of cover.

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