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Pentacom (2005) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Pearson Education, 2005
Availability: Items available for loan: TBS Barcelona (2)Call number: HF5821 MAL, HF5821 MAL. Not available: TBS Barcelona: Reference Only (1).
Marques B to B by Series: Management en action
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Pearson Education, 2010
Availability: Items available for loan: TBS Barcelona (1)Call number: 121.92 MAL.
Gestión comercial by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Confederación Española de Organizaciones Empresariales (CEOE) Mundi-Prensa 1991
Availability: Not available: TBS Barcelona: Reference Only (1).
La franquicia (Franchising) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Gestión 2000, 1989
Availability: Items available for loan: TBS Barcelona (2)Call number: 112.87 CAS, HF5429 CAS.
Citroën: essai sur 80 ans d'antistratégie by Series: Entreprendre
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Vuibert, 2000
Availability: Items available for loan: TBS Barcelona (1)Call number: 112.64 BRO.
The new strategic brand management (2008) by
Edition: 4ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kogan Page, 2008
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 KAP.
La dirección de marketing by
Edition: 3ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: ESIC, 1987
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415 ORT.
Invertir en franquicias by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Gestión 2000, 2009
Availability: Items available for loan: TBS Barcelona (1)Call number: 112.87 BAR.
Vender en China by Series: Sinergia
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Viena Ediciones, 2009
Availability: Items available for loan: TBS Barcelona (1)Call number: K3943 ARA.
Packaging design by
Edition: 2ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley, 2012
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 ROS.
Les marques by Series: Références
Edition: 4ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Éditions d'Organisation, 2007
Availability: Items available for loan: TBS Barcelona (1)Call number: 121.92 KAP.
Managing brand equity by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Free Press, 1991
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 AAK.
Publicidad online by Series: Libros profesionales de empresa
Edition: 2ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: ESIC, 2012
Availability: Items available for loan: TBS Barcelona (1)Call number: HF6146.I58 ROD.
Lovemarks by Series: Empresa activa
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Urano, 2005
Availability: Items available for loan: TBS Barcelona (1)Call number: 121.92 ROB.
Pentacom (2012) by
Edition: 3ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Pearson Education, 2012
Availability: Items available for loan: TBS Barcelona (2)Call number: HF5821 MAL, HF5821 MAL. Not available: TBS Barcelona: Reference Only (1).
Publicitor (2014) by
Edition: 8ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Dunod, 2014
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5813.F8 LEN. Not available: TBS Barcelona: Reference Only (1).
Fashion brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kogan Page, 2012
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 TUN.
How brands become icons by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harvard Business School Press, 2004
Online access:
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 HOL.
International marketing by
Edition: 4ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: McGraw-Hill, 2014
Availability: Items available for loan: TBS Barcelona (1)Call number: HF1416 GHA.
Fundamentos de marketing by
Edition: 11ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Pearson Education, 2013
Availability: Items available for loan: TBS Barcelona (4)Call number: HF5415 KOT, HF5415 KOT, HF5415 KOT, HF5415 KOT. Not available: TBS Barcelona: Reference Only (1).
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