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The element : how finding your passion changes everything / Ken Robinson ; with Lou Aronica by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Viking Penguin, 2009.
Availability: Items available for loan: TBS Barcelona (1)Call number: BF637.S4 ROB.
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Visual intelligence : perception, image, and manipulation in visual communication / Ann Marie Seward Barry. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Albany, NY : State University of New York Press, 1997.
Availability: Items available for loan: TBS Barcelona (1)Call number: BF241 SEW.
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Selling and sales management / David Jobber and Geoff Lancaster. by
Edition: Tenth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Publisher: Harlow, England : New York : Pearson, 2015
Online access:
Availability: Items available for loan: TBS Barcelona (3)Call number: HF5438.25 JOB, HF5438.25 JOB, HF5438.25 JOB. Not available: TBS Barcelona: Reference Only (1).
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Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom ; with introduction by Morgan Spurlock. by
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Crown Business, 2011.
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 LIN.
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Matching supply with demand : an introduction to operations management / Gérard Cachon, Christian Terwiesch by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : McGraw-Hill, 2013
Availability: Items available for loan: TBS Barcelona (2)Call number: TS155 CAC, TS155 CAC.
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The new emerging market multinationals :four strategies for disrupting markets and building brands / Amitava Chattopadhyay, Rajeev Batra, with Aysegul Ozsomer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : McGraw-Hill, 2012
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 CHA.
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Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Portfolio Penguin, 2014
Availability: Items available for loan: TBS Barcelona (2)Call number: HF5415.153 EYA, HF5415.153 EYA.
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Getting to yes : negotiating agreement without giving in / Roger Fisher and William Ury ; with Bruce Patton, editor. by
Edition: Third edition ; Revised edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Penguin, 2011
Availability: Items available for loan: TBS Barcelona (2)Call number: BF637.N4 FIS, BF637.N4 FIS. Not available: TBS Barcelona: Reference Only (1).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: Tenth edition ; Global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: [New York, NY] : McGraw-Hill Education, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5823 BEL.
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Managing across cultures / Susan C. Schneider and Jean-Louis Barsoux. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harlow, England ; New York : Financial Times Prentice Hall, 2003.
Online access:
Availability: Items available for loan: TBS Barcelona (1)Call number: HD31 SCH . Not available: TBS Barcelona: Checked out (1).
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More than a name : an introduction to branding / Melissa Davis ; with a theoretical commentary by Jonathan Baldwin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : New York, NY ; Bloomsbury Publishing Inc., 2005
Availability: Items available for loan: TBS Barcelona (1)Call number: HD69.B7 DAV.
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Unconscious branding : how neuroscience can empower (and inspire) marketing / Douglas Van Praet. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : St. Martin's Press, 2014
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 VAN. Not available: TBS Barcelona: Reference Only (1).
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The media student's book / Gill Branston with Roy Stafford. by
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; New York, NY : Routledge, 2010.
Availability: Items available for loan: TBS Barcelona (1)Call number: P90 BRA.
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Luxury fashion branding : trends, tactics, techniques / Uché Okonkwo ; with foreward by James Ogilvy. by
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: Hampshire ; New York, NY : Palgrave Macmillan, 2007
Availability: Not available: TBS Barcelona: Checked out (1). TBS Barcelona: Reference Only (1).
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Trust us, we're experts! : how industry manipulates science and gambles with your future / Sheldon Rampton and John Stauber. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Jeremy P. Tarcher/Putnam, 2002.
Availability: Items available for loan: TBS Barcelona (1)Call number: HD59.5 RAM.
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Emotional design : why we love (or hate) everyday things / Donald A. Norman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Basic Books, 2004.
Availability: Items available for loan: TBS Barcelona (1)Call number: BF531 NOR.
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Winning results with Google AdWords / Andrew Goodman. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : McGraw-Hill, c2009
Availability: Items available for loan: TBS Barcelona (1)Call number: HF6146.I58 GOO.
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Storytelling : branding in practice / Klaus Fog [and three others]. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Original language: Danish
Publication details: London ; New York : Springer Heidelberg, 2010
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 FOG.
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Managerial accounting / Ray H. Garrison, Eric W. Noreen,Peter C. Brewer by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : McGraw-Hill, 2011
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5657.4 GAR.
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