Amazon cover image
Image from Amazon.com

The new emerging market multinationals :four strategies for disrupting markets and building brands / Amitava Chattopadhyay, Rajeev Batra, with Aysegul Ozsomer.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York, NY : McGraw-Hill, 2012.Description: xii, 335 pages ; 24 cm.ISBN:
  • 9780071782890
Subject(s): LOC classification:
  • HF5415.1255 .C478 2012
Contents:
Choosing consumer segments and expanding internationally — Strategic competency building — International expansion through acquisitions — Brand-building strategies and road map — Building brand awareness on limited budgets — Building perceptions of high quality, leadership, and trust — Global brand associations and architecture — Managing a global or regional brand.
Courses that have reserved this title:
  • MSc International Business: Unit 1. Issues And Trends in International Business
Summary: Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors’s acquisitions of Land Rover and Jaguar; Lenovo’s purchase of IBM’s ThinkPad business; HTC’s stature as the fourth largest global smartphone manufacturer; Haier’s 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market. To help you compete, The New Emerging Market Multinationals outlines the disruptive strategies deployed by emerging-market multinationals (EMNCs) and provides breakthrough strategies for following in their footsteps or beating them at their own game.
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book TBS Barcelona Libre acceso Core Textbooks HF5415.1255 CHA (Browse shelf(Opens below)) 1 Available B03709

Includes bibliographical references (p. 303-320) and index.

Choosing consumer segments and expanding internationally — Strategic competency building — International expansion through acquisitions — Brand-building strategies and road map — Building brand awareness on limited budgets — Building perceptions of high quality, leadership, and trust — Global brand associations and architecture — Managing a global or regional brand.

Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations

Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors’s acquisitions of Land Rover and Jaguar; Lenovo’s purchase of IBM’s ThinkPad business; HTC’s stature as the fourth largest global smartphone manufacturer; Haier’s 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market.

To help you compete, The New Emerging Market Multinationals outlines the disruptive strategies deployed by emerging-market multinationals (EMNCs) and provides breakthrough strategies for following in their footsteps or beating them at their own game.

MSc International Business: Unit 1. Issues And Trends in International Business

Powered by Koha