Pricing : making profitable decisions / Kent B. Monroe.

By:

Monroe, Kent B

Material type: Text

TextLanguage: English Series: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill Pub. Co., c1990.Edition: 2nd ed.Description: xxiv, 502 p. : ill. ; 24 cm.ISBN:

9780070427822

Subject(s):

Genre/Form:

Consumer behavior -- Textbooks

DDC classification:

658.8/16 20

LOC classification:

HF5416.5 .M66 1990

Summary: Kent Monroe's new edition of Pricing: Making Profitable Decisions marks the return of this classic introduction to the foundations of pricing. Designed to teach you an integrative framework for making pricing decisions, the Third Edition represents a substantial revision of the previous edition. With new topics such as price wars, value-oriented pricing, and competitive signaling incorporated into the text's unique consumer behavior focus, this edition not only focuses on economic reasoning but it also shows you the influences and behaviors behind pricing and how companies and consumers determine the right price for a product or service.

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Recommended bibliography book	TBS Barcelona	HF5416.5 MON (Browse shelf(Opens below))	Available

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Previous	HF5415.5 PEE Customer relationship management	HF5415.525 UNG The 10-second customer journey : the CXO's playbook for growing and retaining customers in a digital world	HF5415.7 SIM Designing and managing the supply chain : concepts, strategies, and case studies	HF5416.5 MON Pricing : making profitable decisions	HF 5416.5 OZE The Oxford handbook of pricing management	HF5437 BAI Purchasing principles and management	HF5437 LYS Purchasing and supply chain management	Next

Includes bibliographical references and indexes.

Kent Monroe's new edition of Pricing: Making Profitable Decisions marks the return of this classic introduction to the foundations of pricing. Designed to teach you an integrative framework for making pricing decisions, the Third Edition represents a substantial revision of the previous edition. With new topics such as price wars, value-oriented pricing, and competitive signaling incorporated into the text's unique consumer behavior focus, this edition not only focuses on economic reasoning but it also shows you the influences and behaviors behind pricing and how companies and consumers determine the right price for a product or service.

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