Pricing : making profitable decisions / Kent B. Monroe.

By:

Monroe, Kent B

Material type: Text

TextLanguage: English Series: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill Pub. Co., c1990.Edition: 2nd ed.Description: xxiv, 502 p. : ill. ; 24 cm.ISBN:

9780070427822

Subject(s):

Genre/Form:

Consumer behavior -- Textbooks

DDC classification:

658.8/16 20

LOC classification:

HF5416.5 .M66 1990

Summary: Kent Monroe's new edition of Pricing: Making Profitable Decisions marks the return of this classic introduction to the foundations of pricing. Designed to teach you an integrative framework for making pricing decisions, the Third Edition represents a substantial revision of the previous edition. With new topics such as price wars, value-oriented pricing, and competitive signaling incorporated into the text's unique consumer behavior focus, this edition not only focuses on economic reasoning but it also shows you the influences and behaviors behind pricing and how companies and consumers determine the right price for a product or service.

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Recommended bibliography book	TBS Barcelona	HF5416.5 MON (Browse shelf(Opens below))	Available

Includes bibliographical references and indexes.

Kent Monroe's new edition of Pricing: Making Profitable Decisions marks the return of this classic introduction to the foundations of pricing. Designed to teach you an integrative framework for making pricing decisions, the Third Edition represents a substantial revision of the previous edition. With new topics such as price wars, value-oriented pricing, and competitive signaling incorporated into the text's unique consumer behavior focus, this edition not only focuses on economic reasoning but it also shows you the influences and behaviors behind pricing and how companies and consumers determine the right price for a product or service.

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