Advertising : information or manipulation? / Nancy Day.

By:

Day, Nancy [author]

Material type: Text

TextLanguage: English Series: Issues in focus (Hillside, N.J.) | Issues in focusPublication details: Springfield, N.J. : Enslow Publishers, 1999.Description: 128 pages : illustrations, portraits (black and white) ; 24 cm.ISBN:

9780766011069

Subject(s):

LOC classification:

HF5829 .D39 1999

Summary: Advertising is all around us in newspapers and magazines, on posters, billboards, neon signs, and in commercials on television, radio, and the Internet. Its power to persuade can subtly entice and seduce people to buy the latest perfume or new fashion. But advertising can also educate and advise people on political issues or health dangers. In Advertising: Information or Manipulation?, author Nancy Day takes a critical look at advertising and marketing over the past century. She traces the history of deceptive advertising campaigns and regulatory efforts to end such practices. She then examines the impact of today's advertising on children and teens and urges young readers to become more mindful of the helpful messages in advertisements.

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Recommended bibliography book	TBS Barcelona	HF5829 DAY (Browse shelf(Opens below))	Available		B04379

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Previous	HF5823 MOR Advertising & IMC : principles & practice	HF5825 DAD The copy book : how some of the best advertising writers in the world write their advertising	HF5826.5 MCS Digital advertising	HF5829 DAY Advertising : information or manipulation?	HF6146.I58 EAG Social marketing	HF6146.I58 PRI Hot text : web writing that works	HF6146.I58 YES Advertising in the digital age : theories and practices	Next

Advertising is all around us in newspapers and magazines, on posters, billboards, neon signs, and in commercials on television, radio, and the Internet. Its power to persuade can subtly entice and seduce people to buy the latest perfume or new fashion. But advertising can also educate and advise people on political issues or health dangers. In Advertising: Information or Manipulation?, author Nancy Day takes a critical look at advertising and marketing over the past century. She traces the history of deceptive advertising campaigns and regulatory efforts to end such practices. She then examines the impact of today's advertising on children and teens and urges young readers to become more mindful of the helpful messages in advertisements.

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