Advertising : information or manipulation?
Day, Nancy
Advertising : information or manipulation? / Nancy Day. - Springfield, N.J. : Enslow Publishers, 1999. - 128 pages : illustrations, portraits (black and white) ; 24 cm. - Issues in focus (Hillside, N.J.) ; Issues in focus .
Advertising is all around us in newspapers and magazines, on posters, billboards, neon signs, and in commercials on television, radio, and the Internet. Its power to persuade can subtly entice and seduce people to buy the latest perfume or new fashion. But advertising can also educate and advise people on political issues or health dangers. In Advertising: Information or Manipulation?, author Nancy Day takes a critical look at advertising and marketing over the past century. She traces the history of deceptive advertising campaigns and regulatory efforts to end such practices. She then examines the impact of today's advertising on children and teens and urges young readers to become more mindful of the helpful messages in advertisements.
9780766011069
98035032
Advertising--Juvenile literature
Advertising--Psychological aspects--Juvenile literature
Persuasion (Psychology)--Juvenile literature
Bibliography B3 ELEC - Communicating for Influence
HF5829 / .D39 1999
Advertising : information or manipulation? / Nancy Day. - Springfield, N.J. : Enslow Publishers, 1999. - 128 pages : illustrations, portraits (black and white) ; 24 cm. - Issues in focus (Hillside, N.J.) ; Issues in focus .
Advertising is all around us in newspapers and magazines, on posters, billboards, neon signs, and in commercials on television, radio, and the Internet. Its power to persuade can subtly entice and seduce people to buy the latest perfume or new fashion. But advertising can also educate and advise people on political issues or health dangers. In Advertising: Information or Manipulation?, author Nancy Day takes a critical look at advertising and marketing over the past century. She traces the history of deceptive advertising campaigns and regulatory efforts to end such practices. She then examines the impact of today's advertising on children and teens and urges young readers to become more mindful of the helpful messages in advertisements.
9780766011069
98035032
Advertising--Juvenile literature
Advertising--Psychological aspects--Juvenile literature
Persuasion (Psychology)--Juvenile literature
Bibliography B3 ELEC - Communicating for Influence
HF5829 / .D39 1999
