More than a name : an introduction to branding / Melissa Davis ; with a theoretical commentary by Jonathan Baldwin.

By:

Davis, Melissa [author]

Contributor(s):

Baldwin, Jonathan [theoretical commentary]

Material type: Text

TextLanguage: English Publication details: New York, NY ; London : Bloomsbury Publishing Inc., 2005.Description: 240 pages : illustrations (chiefly color) ; 30 cm.ISBN:

9782940373000

Subject(s):

LOC classification:

HD69.B7 D378 2005

Contents:

Defining branding -- How brands are made -- Brand anatomy : context, tone, style -- Brand audience -- Current trends in branding -- Delivering the brand experience -- Ways of working -- The future -- Appendix.

Courses that have reserved this title:

B3ASP FLM: Marketing Strategic Approach

Review: Branding today is a carefully orchestrated experience, supported by complex marketing strategies and sophisticated psychology. 'More Than A Name: An Introduction to Branding' is a modern, visually-instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation. This book is a prerequisite for visual arts students, copywriters, brand strategists and marketers.

Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Recommended bibliography book	TBS Barcelona	HD69.B7 DAV (Browse shelf(Opens below))	Available		B04187

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Previous	HD62.7 SCA Essentials of entrepreneurship and small business management (2016)	HD62.7 STO Small business and entrepreneurship	HD62.7 STO Small business and entrepreneurship	HD69.B7 DAV More than a name : an introduction to branding	HD69.B7 WHE Designing brand identity : a comprehensive guide to the world of brands and branding	HD69.P75 COV Project marketing	HD69.P75 GAR Guía práctica en gestión de proyectos	Next

Includes bibliographical references and index.

Branding today is a carefully orchestrated experience, supported by complex marketing strategies and sophisticated psychology. 'More Than A Name: An Introduction to Branding' is a modern, visually-instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation. This book is a prerequisite for visual arts students, copywriters, brand strategists and marketers.

B3ASP FLM: Marketing Strategic Approach