More than a name : an introduction to branding
Davis, Melissa
More than a name : an introduction to branding / Melissa Davis ; with a theoretical commentary by Jonathan Baldwin. - London : New York, NY ; Bloomsbury Publishing Inc., 2005. - 240 pages : illustrations (chiefly color) ; 30 cm.
Includes bibliographical references and index.
Defining branding -- How brands are made -- Brand anatomy : context, tone, style -- Brand audience -- Current trends in branding -- Delivering the brand experience -- Ways of working -- The future -- Appendix.
Branding today is a carefully orchestrated experience, supported by complex marketing strategies and sophisticated psychology. 'More Than A Name: An Introduction to Branding' is a modern, visually-instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation. This book is a prerequisite for visual arts students, copywriters, brand strategists and marketers.
9782940373000
GBA523833 bnb
013396235 Uk 013136487 Uk
Brand name products
Brand name products--Marketing
Brand name products--Marketing--Study and teaching
HD69.B7 / D378 2005
More than a name : an introduction to branding / Melissa Davis ; with a theoretical commentary by Jonathan Baldwin. - London : New York, NY ; Bloomsbury Publishing Inc., 2005. - 240 pages : illustrations (chiefly color) ; 30 cm.
Includes bibliographical references and index.
Defining branding -- How brands are made -- Brand anatomy : context, tone, style -- Brand audience -- Current trends in branding -- Delivering the brand experience -- Ways of working -- The future -- Appendix.
Branding today is a carefully orchestrated experience, supported by complex marketing strategies and sophisticated psychology. 'More Than A Name: An Introduction to Branding' is a modern, visually-instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation. This book is a prerequisite for visual arts students, copywriters, brand strategists and marketers.
9782940373000
GBA523833 bnb
013396235 Uk 013136487 Uk
Brand name products
Brand name products--Marketing
Brand name products--Marketing--Study and teaching
HD69.B7 / D378 2005
