Fashion marketing communications
Material type:
TextLanguage: English Publication details: Wiley, 2013Description: xi + 203 p. ; 24 cmISBN: - 9781405150606
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | TBS Barcelona Libre acceso | HD9940 LEA (Browse shelf(Opens below)) | Available | B01977 |
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| HD9940 EAS Fashion marketing | HD9940 EAS Fashion marketing | HD9940 HEB Fashion buying and merchandising | HD9940 LEA Fashion marketing communications | HD9975 WEE A circular economy handbook for business and supply chains | HD9980 STI This is service design methods | HD9980.5 JOH Service operations management |
Introduction Marketing strategy-- Tools and media channels-- The power of magazines-- The role of public relations-- Celebrity-- The retail fashion store environment-- Trade marketing communications-- International fashion marketing communications-- Regulatory frameworks-- Assessing the effectiveness of fashion marketing communications-- Future directions in fashion marketing communications.--
'Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new insights on fashion media, internationalisation and measuring return on investment and effectiveness'--P. [4] of cover.
