Driving demand
Material type:
TextLanguage: English Publication details: Palgrave Macmillan, 2015Description: xvi + 204 p. ; 23 cmISBN: - 9781137526786
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | TBS Barcelona Libre acceso | HF5415.1263 HID (Browse shelf(Opens below)) | Available | B04690 |
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| HF5415.1263 BEN L'efficience commerciale en B to B | HF5415.1263 BEN L'efficience commerciale en B to B | HF5415.1263 BEN L'efficience commerciale en B to B | HF5415.1263 HID Driving demand | HF5415.1263 LOV Mercadotecnia de servicios | HF5415.1263 MAL Business to business marketing | HF5415.1263 MOU Euromarketing |
The issues that exist with modern demand generation Leading demand process transformation-- Why transformations fails-- Action does not equal change-- Changing the marketing & sales mindset-- Aligning content to your buyer-- Adapting the lead management process-- Measuring for success-- Optimizing data and technology-- Creating an outcome : accountable culture-- Managing people through change-- The need for change in demand generation-- Change ahead-- Demand generation glossary.--
Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.
