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Easy Branding in Fashion Retail : Schritt für Schritt zur Markenbildung im Modehandel / Matthias Spanke; Sonja Löbbel

By: Contributor(s): Material type: TextTextLanguage: English Language: German Publication details: Frankfurt am Main : Deutscher Fachverlag, 2015.Edition: Bilingual edition.Description: 208 pages : Illustrations, portraits (color) ; 24 cm.ISBN:
  • 9783866413054
Subject(s): LOC classification:
  • HF5415.1255
Summary: Successful brands are authentic, distinctive and offer the customer a holistic emotional experience. The point of sale is of central importance for customers and the brand: This is where your brand comes to life and this is where you ensure your long-term success. In this practical guide for the fashion retailer you will learn ◦how to first define your target group, how to develop your brand individually, how to create a good story about your brand, which are the most important touchpoints between you and your customers and how to optimally stage these touchpoints and ◦what you can learn from the best in your industry. With the help of the numerous practical tips, expert opinions, visualizations and checklists, you can start successful brand building immediately — and create a unique brand experience for your customers step by step.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book TBS Barcelona Libre acceso HF5415.1255 SPA (Browse shelf(Opens below)) 1 Available B02704

Successful brands are authentic, distinctive and offer the customer a holistic emotional experience. The point of sale is of central importance for customers and the brand: This is where your brand comes to life and this is where you ensure your long-term success. In this practical guide for the fashion retailer you will learn ◦how to first define your target group, how to develop your brand individually, how to create a good story about your brand, which are the most important touchpoints between you and your customers and how to optimally stage these touchpoints and ◦what you can learn from the best in your industry. With the help of the numerous practical tips, expert opinions, visualizations and checklists, you can start successful brand building immediately — and create a unique brand experience for your customers step by step.

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