Platform strategy : how to unlock the power of communities and networks to grow your business / Laure Claire Reillier and Benoit Reillier.

By:

Reillier, Laure Claire, 1971- [author.]

Contributor(s):

Reillier, Benoit, 1972- [author.]

Material type: Text

TextLanguage: English Publisher: London ; New York : Routledge, Taylor & Francis Group 2017Description: xviii, 221 pages : illustrations ; 26 cmISBN:

9781472480248 (hardback)

Subject(s):

DDC classification:

658.4/012 23

LOC classification:

HD9999.M782 R45 2017

Contents:

Introduction to platform businesses — The meteoric rise of platform businesses — What is a platform business? — Economic characteristics of platforms — Platforms as business models — Platform-powered ecosystems — Lifestages of platforms : design — Platform ignition: proving the concept — Platform scaling : reaching critical mass — Platform maturity : defending profitable growth — Platform pricing — Trust, governance & brand — Platforms, regulation and competition — Competing against platforms — The future of platforms -- Index.

Summary: During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.

Holdings ( 2 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Book	TBS Barcelona	HD9999.M782 REI (Browse shelf(Opens below))	Available			B02002
Book	TBS Barcelona	HD9999.M782 REI (Browse shelf(Opens below))	Available	RESERVE		B02003

Includes bibliographical references and index.

During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully.

Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models.

Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.