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Developing successful global strategies for marketing luxury brands / Fabrizio Mosca, University of Turin, Italy, Cecilia Casalegno, University of Turin, Italy, Rosalia Gallo, University Autónoma de Barcelona, Spain. by Series: Advances in marketing, customer relationship management, and e-services (AMCRES) book series
Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Hershey : IGI Global Publisher of Timely Knowledge, [2021]
Availability: Items available for loan: TBS Barcelona (1)Call number: SOON AVAILABLE HD9999.L852.
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