Developing successful global strategies for marketing luxury brands / Fabrizio Mosca, University of Turin, Italy, Cecilia Casalegno, University of Turin, Italy, Rosalia Gallo, University Autónoma de Barcelona, Spain.

Contributor(s):

Material type: Text

TextSeries: Advances in marketing, customer relationship management, and e-services (AMCRES) book seriesPublisher: Hershey : IGI Global Publisher of Timely Knowledge, [2021]Description: xxiii, 351 pages : illustrations ; 29 cm.ISBN:

9781799858829
9781799868576

Subject(s):

LOC classification:

HD9999.L852 D48 2021

Summary: "This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies"-- Provided by publisher.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Recommended bibliography book	TBS Barcelona	SOON AVAILABLE HD9999.L852 (Browse shelf(Opens below))	1	Available

Includes bibliographical references and index.

"This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies"-- Provided by publisher.