Diffusion of innovations

Contributor(s):

Rogers, Everett M [Author]

Material type: Text

TextLanguage: English Publication details: Free Press, 2003Edition: 5ª edDescription: xxi, 551 p. : ill. ; 24 cm.ISBN:

9780743222099

Subject(s):

Contents:

CHAPTER 1. ELEMENTS OF DIFFUSION -- CHAPTER 2. A HISTORY OF DIFFUSION RESEARCH-- -- CHAPTER 3. CONTRIBUTIONS AND CRITICISMS OF DIFFUSION RESEARCH-- -- CHAPTER 4. THE GENERATION OF INNOVATIONS-- -- CHAPTER 5. THE INNOVATION-DECISION PROCESS-- -- CHAPTER 6. ATTRIBUTES OF INNOVATIONS AND THEIR RATE OF ADOPTION-- -- CHAPTER 7. INNOVATIVENESS AND ADOPTER CATEGORIES-- -- CHAPTER 8. DIFFUSION NETWORKS-- -- CHAPTER 9. THE CHANGE AGENT-- -- CHAPTER 10. INNOVATION IN ORGANIZATIONS-- -- CHAPTER 11. CONSEQUENCES OF INNOVATIONS-- -- Glossary-- -- Bibliography-- -- Name Index-- -- Subject Index--

Summary: Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience. ; In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

Holdings ( 2 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HM621 ROG (Browse shelf(Opens below))	Available		B01747
Book	TBS Barcelona Libre acceso	HM621 ROG (Browse shelf(Opens below))	Available		9780743222099

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience. ; In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.