New strategies for reputation management

Contributor(s):

Griffin, Andrew [Author]

Material type: Text

TextLanguage: English Publication details: Kogan Page, 2008Description: vii + 176 p. ; 23 cmISBN:

9780749456337

Subject(s):

Online resources:

Click here to access online

Contents:

Reputation management today The corporation under fire-- Regaining the reputation initiative-- Crisis management-leadership in a tried and tested system-- Issues management-shaping the agenda-- Social responsibility-your initiatives on your initiative-- Turning the corner-the corporation on the couch.--

Summary: This book explores the very important area of corporate communications and aims to delve into the most recent techniques and practices used in the public relations industry. New Strategies for Reputation Management demonstrates how our approach to crisis and issues management needs to change in light of recent terrorist threats, corporate scandals and major disasters - and it examines the different ways various countries/companies handled these threats.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HD59.2 GRI (Browse shelf(Opens below))	Available		B01175

This book explores the very important area of corporate communications and aims to delve into the most recent techniques and practices used in the public relations industry. New Strategies for Reputation Management demonstrates how our approach to crisis and issues management needs to change in light of recent terrorist threats, corporate scandals and major disasters - and it examines the different ways various countries/companies handled these threats.