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The aging consumer

Contributor(s): Material type: TextTextLanguage: English Publication details: Routledge, 2021Edition: 2nd editionDescription: xxxii, 347 p. 23 cm.ISBN:
  • 9780367360931
Subject(s): Genre/Form: Online resources:
Contents:
Includes bibliographical references and index. TOC:-- Part I Cognitive Changes with Age-- 1 Cognitive Neuroscience of Aging-- 2 Changes in Memory and Metacognition in Older Adulthood-- 3 Motivated Cognition and Curiosity in the Aging Consumer-- Part II Influence of Aging on Decision-Making-- 4 Aging-Related Changes in Decision-Making-- 5 Effects of Age on Risky and Intertemporal Choices: Decision Strategies and Real-World Implications-- 6 Effects of Age on Shopping Behavior for Consumer Packaged Goods -- Part III Implications of Aging on Consumer Behavior-- 7 Successful Retirement: From Retiring to Rewiring -- 8 Impact of Age on Brand Choice-- 9 Comprehension of and Vulnerability to Persuasive Marketing Communications among Older Consumers-- 10 Age Branding-- 11 Designing Products for Older Consumers: A Human Factors Perspective -- Part IV New Directions in Aging Research-- 12 Subjective Age and Older Consumers-- 13 Aging across the World: The Interplay of Demographic, Economic, Historical, and Cultural Factors -- 14 The Influence of Creativity on Objective and Subjective Well-being in Older Adulthood-- 15 Are Young Adults More Narcissistic Than Older Adults?-- 16 Smart Living for Older People and the Aging Consumer--
Summary: There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. ; This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, and those who are concerned with normal human aging and its implications for the everyday behavior of older individuals.　 It will also be of interest to those in fields concerned with the societal implications of an aging population, such as economics, policy, and law.
Holdings
Item type Current library Call number Status Date due Barcode
Book TBS Barcelona Libre acceso HF5415.332.O43 DRO (Browse shelf(Opens below)) Available B03651

Includes bibliographical references and index. TOC:-- Part I Cognitive Changes with Age-- 1 Cognitive Neuroscience of Aging-- 2 Changes in Memory and Metacognition in Older Adulthood-- 3 Motivated Cognition and Curiosity in the Aging Consumer-- Part II Influence of Aging on Decision-Making-- 4 Aging-Related Changes in Decision-Making-- 5 Effects of Age on Risky and Intertemporal Choices: Decision Strategies and Real-World Implications-- 6 Effects of Age on Shopping Behavior for Consumer Packaged Goods -- Part III Implications of Aging on Consumer Behavior-- 7 Successful Retirement: From Retiring to Rewiring -- 8 Impact of Age on Brand Choice-- 9 Comprehension of and Vulnerability to Persuasive Marketing Communications among Older Consumers-- 10 Age Branding-- 11 Designing Products for Older Consumers: A Human Factors Perspective -- Part IV New Directions in Aging Research-- 12 Subjective Age and Older Consumers-- 13 Aging across the World: The Interplay of Demographic, Economic, Historical, and Cultural Factors -- 14 The Influence of Creativity on Objective and Subjective Well-being in Older Adulthood-- 15 Are Young Adults More Narcissistic Than Older Adults?-- 16 Smart Living for Older People and the Aging Consumer--

There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. ; This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, and those who are concerned with normal human aging and its implications for the everyday behavior of older individuals.　 It will also be of interest to those in fields concerned with the societal implications of an aging population, such as economics, policy, and law.

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