MARC details
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| campo de control de longitud fija |
03936nam a2200385Ia 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
3096 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
230305s2021 xx 000 0 und d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9780367360931 |
| 043 ## - CÓDIGO DE ÁREA GEOGRÁFICA |
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| Código de área geográfica |
en_UK |
| 041 ## - CÓDIGO DE LENGUA |
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| Código de lengua del texto/banda sonora o título independiente |
eng |
| 245 #4 - MENCIÓN DE TÍTULO |
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| Título |
The aging consumer |
| 250 ## - MENCIÓN DE EDICIÓN |
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| Mención de edición |
2nd edition |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
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| Lugar de publicación, distribución, etc. |
|
| Nombre del editor, distribuidor, etc. |
Routledge, |
| Fecha de publicación, distribución, etc. |
2021 |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
xxxii, 347 p. |
| Dimensiones |
23 cm. |
| 500 ## - NOTA GENERAL |
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| Nota general |
perspectives from psychology and marketing |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
Includes bibliographical references and index. |
| Mención de responsabilidad |
TOC:-- |
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Part I Cognitive Changes with Age-- |
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1 Cognitive Neuroscience of Aging-- |
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2 Changes in Memory and Metacognition in Older Adulthood-- |
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3 Motivated Cognition and Curiosity in the Aging Consumer-- |
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Part II Influence of Aging on Decision-Making-- |
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4 Aging-Related Changes in Decision-Making-- |
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5 Effects of Age on Risky and Intertemporal Choices: Decision Strategies and Real-World Implications-- |
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6 Effects of Age on Shopping Behavior for Consumer Packaged Goods -- |
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Part III Implications of Aging on Consumer Behavior-- |
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7 Successful Retirement: From Retiring to Rewiring -- |
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8 Impact of Age on Brand Choice-- |
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9 Comprehension of and Vulnerability to Persuasive Marketing Communications among Older Consumers-- |
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10 Age Branding-- |
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11 Designing Products for Older Consumers: A Human Factors Perspective -- |
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Part IV New Directions in Aging Research-- |
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12 Subjective Age and Older Consumers-- |
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13 Aging across the World: The Interplay of Demographic, Economic, Historical, and Cultural Factors -- |
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14 The Influence of Creativity on Objective and Subjective Well-being in Older Adulthood-- |
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15 Are Young Adults More Narcissistic Than Older Adults?-- |
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16 Smart Living for Older People and the Aging Consumer-- |
| 520 ## - SUMARIO, ETC. |
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| Sumario, etc. |
There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. ; This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, and those who are concerned with normal human aging and its implications for the everyday behavior of older individuals. It will also be of interest to those in fields concerned with the societal implications of an aging population, such as economics, policy, and law. |
| 590 ## - NOTA LOCAL (RLIN) |
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| Procedencia (VM) [OBSOLETO] |
Ebook of the 1st edition available on TBS Databases. |
| 630 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÍTULO UNIFORME |
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| Título uniforme |
HF COMMERCE |
| 9 (RLIN) |
14 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
Consumer behavior |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Consumer behavior |
| 9 (RLIN) |
997 |
| 650 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Consumer behavior |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
Consumer behavior |
| Subdivisión general |
Psychological aspects |
| 655 ## - TÉRMINO DE INDIZACIÓN--GÉNERO/FORMA |
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| Datos o término principal de género/forma |
Consumer behavior -- Textbooks |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
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| Nombre de persona |
Yoon, Carolyn |
| Término indicativo de función/relación |
Director Científic |
| 9 (RLIN) |
12998 |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
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| Nombre de persona |
Drolet, Aimee |
| Término indicativo de función/relación |
Director Científic |
| 9 (RLIN) |
12999 |
| 856 ## - LOCALIZACIÓN Y ACCESO ELECTRÓNICOS |
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| Identificador Uniforme del Recurso |
<a href="https://search-ebscohost-com.hub.tbs-education.fr/login.aspx?direct=true&AuthType=sso&db=nlebk&AN=352564&lang=fr&site=eds-live&scope=site&custid=s7247265&ebv=EB&ppid=pp_Cover">https://search-ebscohost-com.hub.tbs-education.fr/login.aspx?direct=true&AuthType=sso&db=nlebk&AN=352564&lang=fr&site=eds-live&scope=site&custid=s7247265&ebv=EB&ppid=pp_Cover</a> |
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1577 |
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m |
| 911 ## - EQUIVALENCIA O REFERENCIA-CRUZADA-NOMBRE DE CONFERENCIA O REUNIÓN/CONGRESO [LOCAL, CANADÁ] |
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https://biblioteca.tbs-education.es/portadas/9780367360931.jpg |
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2021-01-01 |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
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| Código de la institución [OBSOLETO] |
1 |
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2021-09-07 13:37:10 |
