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Cases in public relations

Contributor(s): Material type: TextTextLanguage: English Publication details: Oxford University Press, 2019Description: vii, 359 pages : illustrations ; 24 cmISBN:
  • 9780190631383
Subject(s):
Contents:
What is the case method? -- Ethical frameworks and professional codes ---- Conflict and crisis management ---- Social media and technology ---- Corporate social responsibility ---- Consumer relaitons ---- Community relations ---- Sports communication ---- Health ---- Government relations ---- Internaitonal ---- Nonprofit and education ---- Trends in public relations, communication, and society that will challenge ethics.--
Summary: Cases in Public Relations presents the diversity of public relations practice in today's complex world. Containing cases written specifically for this course by faculty of research and practice nationwide, this book offers the most contemporary and diverse set of cases available. While clearlyillustrating the functions and contexts of public relations practice, each case also challenges students to consider and discuss real-world ethical dimensions of public relations.
Holdings
Item type Current library Call number Status Date due Barcode
Book TBS Barcelona Libre acceso HD59 BRU (Browse shelf(Opens below)) Available B01176

What is the case method? -- Ethical frameworks and professional codes ---- Conflict and crisis management ---- Social media and technology ---- Corporate social responsibility ---- Consumer relaitons ---- Community relations ---- Sports communication ---- Health ---- Government relations ---- Internaitonal ---- Nonprofit and education ---- Trends in public relations, communication, and society that will challenge ethics.--

Cases in Public Relations presents the diversity of public relations practice in today's complex world. Containing cases written specifically for this course by faculty of research and practice nationwide, this book offers the most contemporary and diverse set of cases available. While clearlyillustrating the functions and contexts of public relations practice, each case also challenges students to consider and discuss real-world ethical dimensions of public relations.

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