Cases in public relations
Cases in public relations
- Oxford University Press, 2019
- vii, 359 pages : illustrations ; 24 cm
translating ethics into action
What is the case method? -- Ethical frameworks and professional codes ---- Conflict and crisis management ---- Social media and technology ---- Corporate social responsibility ---- Consumer relaitons ---- Community relations ---- Sports communication ---- Health ---- Government relations ---- Internaitonal ---- Nonprofit and education ---- Trends in public relations, communication, and society that will challenge ethics.--
Cases in Public Relations presents the diversity of public relations practice in today's complex world. Containing cases written specifically for this course by faculty of research and practice nationwide, this book offers the most contemporary and diverse set of cases available. While clearlyillustrating the functions and contexts of public relations practice, each case also challenges students to consider and discuss real-world ethical dimensions of public relations.
9780190631383
HD INDUSTRIES. LAND USE. LABOR
Public relations -- Moral and ethical aspects -- Case studies
Social responsibility of business -- Case studies
Public relations -- Moral and ethical aspects
Social responsibility of business
translating ethics into action
What is the case method? -- Ethical frameworks and professional codes ---- Conflict and crisis management ---- Social media and technology ---- Corporate social responsibility ---- Consumer relaitons ---- Community relations ---- Sports communication ---- Health ---- Government relations ---- Internaitonal ---- Nonprofit and education ---- Trends in public relations, communication, and society that will challenge ethics.--
Cases in Public Relations presents the diversity of public relations practice in today's complex world. Containing cases written specifically for this course by faculty of research and practice nationwide, this book offers the most contemporary and diverse set of cases available. While clearlyillustrating the functions and contexts of public relations practice, each case also challenges students to consider and discuss real-world ethical dimensions of public relations.
9780190631383
HD INDUSTRIES. LAND USE. LABOR
Public relations -- Moral and ethical aspects -- Case studies
Social responsibility of business -- Case studies
Public relations -- Moral and ethical aspects
Social responsibility of business
