Neuromarketing for Dummies

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Wiley & Sons, 2013ISBN:

9781118518588

Subject(s):

Genre/Form:

Consumer behavior -- Textbooks

Courses that have reserved this title:

S2 B2 PBT P1 Neuromarketing

Summary: Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp.

List(s) this item appears in: BRAIN EXPO

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona	HF5415.12615 GEN (Browse shelf(Opens below))	Checked out	20/07/2024	B00180

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp.

S2 B2 PBT P1 Neuromarketing