Neuromarketing for Dummies
Neuromarketing for Dummies
- Wiley & Sons, 2013
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp.
9781118518588
CLASS H - SOCIAL SCIENCES
Consumer behavior
Consumer behavior
Consumer behavior--Psychological aspects
Consumer behavior--Psychology
Consumer behavior
Consumer behavior-- Nonconscious Processes Underlying Behavior
Consumer behavior -- Textbooks
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp.
9781118518588
CLASS H - SOCIAL SCIENCES
Consumer behavior
Consumer behavior
Consumer behavior--Psychological aspects
Consumer behavior--Psychology
Consumer behavior
Consumer behavior-- Nonconscious Processes Underlying Behavior
Consumer behavior -- Textbooks
