Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover.

By:

Eyal, Nir [author]

Contributor(s):

Hoover, Ryan [author]

Material type: Text

TextLanguage: English Publication details: New York, NY : Portfolio Penguin, 2014.Description: 242 pages : illustrations (black and white) ; 21 cm.ISBN:

9780241184837
9781494277536

Subject(s):

Genre/Form:

Consumer behavior -- Textbooks

LOC classification:

HF5415.153 .E93 2014

Contents:

The habit zone — Trigger — Action — Variable reward — Investment — What are you going to do with this? — Case study : the Bible app — Habit testing and where to look for habit-forming opportunities.

Summary: Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model — a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder — not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and rivetin examples from the iPhone to Twitter; Pinterest and the Bible APP.

Holdings ( 2 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Recommended bibliography book	TBS Barcelona Libre acceso	HF5415.153 EYA (Browse shelf(Opens below))	Available		B03688
Recommended bibliography book	TBS Barcelona Libre acceso	HF5415.153 EYA (Browse shelf(Opens below))	Available		B04731

Includes bibliographical references (pages 225-242).

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model — a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder — not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and rivetin examples from the iPhone to Twitter; Pinterest and the Bible APP.