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The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / Eric Ries.

By: Material type: TextTextLanguage: English Publication details: London : Portfolio Penguin, 2011.Edition: 1st ed.Description: 320 pages ; 23 cmISBN:
  • 9780670921607
Subject(s): LOC classification:
  • HD62.5 .R545
Courses that have reserved this title:
  • B2PBT Entrepreneurial Mindset and Problem Analysis | B2PBT Open Innovation Design Thinking | B2PBT Social Innovation | B3ASP Digital Marketing: Framework and Overview | B3 DM eCommerce Fundamentals
Summary: Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments.
Holdings
Item type Current library Collection Call number Status Date due Barcode
Book TBS Barcelona Libre acceso Core Textbooks HD62.5 RIE (Browse shelf(Opens below)) Available B01271

Includes bibliographical references and index.

Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments.

B2PBT Entrepreneurial Mindset and Problem Analysis | B2PBT Open Innovation Design Thinking | B2PBT Social Innovation | B3ASP Digital Marketing: Framework and Overview | B3 DM eCommerce Fundamentals

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