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International business : a managerial perspective / Ricky W. Griffin, Michael W. Pustay.

By: Contributor(s): Material type: TextTextLanguage: English Analytics: Show analyticsPublication details: Harlow, England : Pearson Education, 2020.Edition: Ninth edition ; Global edition.Description: 619 pages : illustrations (color), maps (color) ; 28 cm.ISBN:
  • 9781292313733
Subject(s): LOC classification:
  • HD62.4 .G74 2020
Contents:
pt. 1 . The world’s marketplaces — 1. An overview of international business — 2. Global marketplaces and business centers — 3. Legal, technological, accounting, and political environments — 4. The role of culture — 5. Ethics and social responsibility in international business — pt. 2 . The international environment — 6. International trade and investment — 7. The international monetary system and the balance of payments — 8. Foreign exchange and international financial markets — 9. Formulation of national trade policies — 10. International cooperation among nations — pt. 3 . Managing international business — 11. International strategic management — 12. Strategies for analyzing and entering foreign markets — 13. International strategic alliances — 14. International organization design and control — 15. Leadership and employee behavior in international business — pt. 4 . Managing international business operations — 16. International marketing — 17. International operations management — 18. International financial management — 19. International human resource management and labor relations.
Courses that have reserved this title:
  • MSc International Business: Unit 3. International Business Development
Summary: For courses in international business. Successfully prepare students for the international marketplace International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills' development, emerging markets, and geographical literacy. It also greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organizations worldwide.
Holdings
Item type Current library Collection Call number Status Date due Barcode
Book TBS Barcelona Core Textbooks HD62.4 GRI (Browse shelf(Opens below)) Available B03311
Book TBS Barcelona Core Textbooks HD62.4 GRI (Browse shelf(Opens below)) Available B03373
Book TBS Barcelona Core Textbooks HD62.4 GRI (Browse shelf(Opens below)) Available B03372
Book TBS Barcelona Core Textbooks HD62.4 GRI (Browse shelf(Opens below)) Available B03371
Book TBS Barcelona Core Textbooks HD62.4 GRI (Browse shelf(Opens below)) Available B03370
Book TBS Barcelona Core Textbooks HD62.4 GRI (Browse shelf(Opens below)) Not for loan B03369

Includes bibliographical references and indexes.

pt. 1 . The world’s marketplaces — 1. An overview of international business — 2. Global marketplaces and business centers — 3. Legal, technological, accounting, and political environments — 4. The role of culture — 5. Ethics and social responsibility in international business — pt. 2 . The international environment — 6. International trade and investment — 7. The international monetary system and the balance of payments — 8. Foreign exchange and international financial markets — 9. Formulation of national trade policies — 10. International cooperation among nations — pt. 3 . Managing international business — 11. International strategic management — 12. Strategies for analyzing and entering foreign markets — 13. International strategic alliances — 14. International organization design and control — 15. Leadership and employee behavior in international business — pt. 4 . Managing international business operations — 16. International marketing — 17. International operations management — 18. International financial management — 19. International human resource management and labor relations.

For courses in international business.
Successfully prepare students for the international marketplace International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills' development, emerging markets, and geographical literacy. It also greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organizations worldwide.

MSc International Business: Unit 3. International Business Development

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