Road trip to innovation : how I came to understand future thinking / Delia Dumitrescu.
Material type:
TextLanguage: English Publication details: Hamburg, Germany : TrendONE, 2011.Description: 275 pages : illustrations (chiefly color), portraits (some color) ; 24 cm.ISBN: - 9783000357367
- HC79.T4 D855 2011
- B3ASP FLM: Fashion Overview | B3ASP FLM: Marketing Strategic Approach
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | TBS Barcelona | HC79.T4 DUM (Browse shelf(Opens below)) | Available | B00604 |
Includes bibliographical references (p. 256-266) and index.
All on board ― Where do ideas come from? ― Got the trends. What now? ― How to build strategic futures? ― A new understanding of innovation ― Road trip props.
Road Trip to Innovation - How I came to understand Future Thinking is an investigative tale about a friendly and curious mind that sets-off on a road trip to find out what innovation is truly made of. ; Highlighting expert interviews and companies that are heralded for their know-how in the fields of future studies, innovation and trend research, the book offers an introduction to the theory and methodology behind these complicated notions in easy and refreshing language. ; Road Trip to Innovation is recommended to anyone who wants to deal with the origin and significance of trends and innovations.
B3ASP FLM: Fashion Overview | B3ASP FLM: Marketing Strategic Approach
