The fashion entrepreneur : a definitive guide to building your brand / Keanan Duffty.

By:

Duffty, Keanan [author]

Material type: Text

TextLanguage: English Publication details: London : Laurence King Publishing, an imprint of Quercus Editions Ltd., 2024.Description: 192 pages : illustrations (chiefly color) ; 22 cm.ISBN:

9781529428667

Subject(s):

LOC classification:

HD9940.A2 D84 2024

Summary: This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona	HD9940.A2 DUF (Browse shelf(Opens below))	1	Available		B02958

Includes bibliographical references and index.

This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.