The fashion entrepreneur : a definitive guide to building your brand
Duffty, Keanan
The fashion entrepreneur : a definitive guide to building your brand / Keanan Duffty. - London : Laurence King Publishing, an imprint of Quercus Editions Ltd., 2024. - 192 pages : illustrations (chiefly color) ; 22 cm.
Includes bibliographical references and index.
This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.
9781529428667
Clothing trade --Management
New business enterprises--Management
Fashion merchandising
Entrepreneurship
HD9940.A2 / D84 2024
The fashion entrepreneur : a definitive guide to building your brand / Keanan Duffty. - London : Laurence King Publishing, an imprint of Quercus Editions Ltd., 2024. - 192 pages : illustrations (chiefly color) ; 22 cm.
Includes bibliographical references and index.
This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.
9781529428667
Clothing trade --Management
New business enterprises--Management
Fashion merchandising
Entrepreneurship
HD9940.A2 / D84 2024
